Our client, a leader in the western wear industry, is looking for a talented and passionate Manager of Social Media to shape the online voice of their brand. This is an opportunity to make a significant impact by driving innovative social and digital strategies, engaging communities, and amplifying brand storytelling to new heights.
Why This Role?
This role is the perfect blend of strategy, creativity, and impact. You’ll collaborate with diverse teams and stakeholders, bring the brand to life across platforms, and lead the charge in building an engaged, loyal social media community. With a focus on growth and innovation, this position is ideal for someone eager to advance their career while making a lasting contribution to the company’s digital presence.
Key Responsibilities
As the Manager of Social Media, you will:
- Drive Strategy: Develop a cohesive social media strategy that balances brand-building and sales-driving initiatives across appropriate platforms.
- Lead Content Creation: Curate and distribute engaging, diverse content while fostering a strong social community around the brand.
- Engage Communities: Partner with the Customer Service team to monitor online reputation, respond to inquiries, and identify engagement trends.
- Leverage Partnerships: Collaborate with vendors, influencers, and store teams to create a robust brand ambassador and advocate program.
- Protect the Brand: Audit social platforms to identify and address fraudulent activities and scams.
- Collaborate Cross-Functionally: Work with PR, sponsorship, marketing, and design teams to create effective campaigns and support earned media efforts.
- Monitor and Report: Track and analyze KPIs such as community growth, engagement, and revenue, presenting regular reports to key stakeholders.
- Stay Ahead of Trends: Research emerging social media trends, experiment with new strategies, and recommend innovative ways to engage customers.
What We’re Looking For
We’re seeking candidates with the following qualifications and skills:
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Minimum 4 years of social media marketing experience with a proven track record of success.
Skills & Traits:
- Passion for social media content and active engagement in the space.
- Strong organizational skills with exceptional attention to detail.
- Action-oriented mindset, capable of prioritizing and delivering results.
- Ability to thrive in both individual and team-based environments.
- Professionalism under pressure and in high-stress situations.
Location and Work Arrangements
This role is based in Tyler, TX, at the company’s home office. Candidates must reside in the Tyler area or be willing to relocate.
Compensation: $65K – $75K
Why Join Our Client?
This is more than a job—it’s a chance to be part of a company that values innovation, collaboration, and growth. Joining this team means you’ll:
- Work with a market leader known for its commitment to excellence and authenticity.
- Enjoy opportunities for professional development and career progression.
- Contribute to a vibrant company culture that celebrates diversity, equity, and inclusion.
- Make a tangible impact in shaping the digital future of an iconic brand.
Ready to take your social media expertise to the next level? Apply today!
