Attracting Top Talent Using Job Descriptions

Recruiting the best talent is no easy feat. Skill shortages, evolving employee expectations, and outdated hiring practices can leave many business leaders grappling with team gaps and decreased productivity. But fear not! Today, we’re diving into one major hiring challenge that may be hindering your success and how to conquer it – Job Descriptions.

Problem: Lackluster Job Descriptions

Your job description is a gateway for potential candidates, offering insights into the role, company culture, and benefits. Don’t make the mistake of having a lackluster one. Ensure your job descriptions are crystal clear, inclusive, and enticing. Avoid vague language and unrealistic expectations.

A recent study found that a whopping 60% of businesses unintentionally show significant bias in the wording of their job descriptions. This bias can manifest in a variety of ways, from using masculine terms to phrases that show a preference for candidates of a certain age or background.

The consequences of biased job descriptions can be significant. For one, they can discourage top talent from applying for your open positions. After all, why would someone want to work for a company that doesn’t seem to value diversity and inclusion?

How to Craft Inclusive and Engaging Job Descriptions

To craft inclusive and engaging job descriptions, follow these guidelines:

  • Use gender-neutral language. Instead of using words like “he” or “she,” use “they” or “you.”
  • Avoid using language that is exclusionary or discriminatory. This includes phrases like “recent college graduate” or “must be able to lift 50 pounds.” (unless this is a true requirement to doing the day to day tasks)
  • Focus on the skills and experience that are actually required for the job. Don’t include unnecessary requirements that could discourage qualified candidates from applying.

By following these tips, you can help ensure that your job descriptions are fair and welcoming to all candidates. This will help you attract the best talent to your company and create a more diverse and inclusive workforce.

Clarity is Key: Unveil the Mysteries of the Job

Candidates aren’t mind readers, so don’t leave them guessing about what the job entails. Clearly outline the responsibilities, expectations, and challenges they’ll face. Be realistic in setting expectations, ensuring candidates know what they’re getting into. Remember, a job description is a two-way street – it’s about showcasing the exciting opportunities your company offers while also providing candidates with a clear understanding of the role and how they will be adding value.

Inclusivity Matters: Embrace Diversity, Ditch the Bias

In today’s globalized world, diversity is the cornerstone of a successful company. So, ditch the biased language and create job descriptions that are inclusive and welcoming to all. Avoid using language that favors specific races, genders, or ages. Instead, focus on the skills and experience that are truly essential for the job. Remember, diversity isn’t just a buzzword; it’s a driving force for innovation and growth.

For example:

Avoid: “We are looking for a candidate who is fluent in English.”

Why it’s biased: This language is biased because it excludes candidates who may be proficient in English but not native speakers.

Instead: “We are seeking a candidate with excellent communication skills and the ability to work effectively in a multicultural environment.”


Avoid: “We are looking for a candidate who is comfortable interacting with people from all walks of life.”

Why it’s biased: This language is biased because it suggests that certain races or ethnicities are more likely to be comfortable interacting with people from different backgrounds.

Instead: “We are seeking a candidate who is open-minded, respectful, and has a strong understanding of diversity and inclusion.”


Avoid: “We are looking for a candidate who is a team player and can work well with others.”

Why it’s biased: This language is biased because it suggests that certain races or ethnicities are more likely to be team players.

Instead: “We are seeking a candidate who is collaborative, supportive, and has a proven track record of working effectively in teams.”

In conclusion, crafting effective job descriptions is crucial for attracting top talent and building a thriving workforce. By eliminating biased language, providing clear expectations, and highlighting the benefits of working for your company, you can create job descriptions that are both inclusive and engaging. Embrace diversity, ditch the bias, and let your job descriptions shine as a reflection of your company’s values and commitment to creating a workplace where everyone can thrive. Remember, a well-crafted job description is the first step in building a high-performing team that will drive your company’s success.



Written by

Lileah Akiode


Lileah Akiode is the Managing Director of The Black Diamond Agency, a recruitment firm dedicated to connecting talented people with rewarding career opportunities. With a strong background in Talent Acquisition across different corporate retailers, Lileah brings a wealth of experience to ensure a seamless and positive candidate experience. In addition to corporate retail, Lileah also experience supporting the Financial Services and IT industries.


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