1510

Attracting Talent Requires a Modern Makeover

Updating your EVP

 

Remember the days of attracting talent with ping pong tables and free snacks? In today’s job market, that’s the equivalent of offering black-and-white TV in the break room. Employees crave more than just perks; they want purpose, growth, and a sense of belonging. That’s where your Employee Value Proposition (EVP) comes in.

Think of your EVP as your company’s love language. It’s how you tell potential recruits and current employees what makes working with you special. If your EVP hasn’t had a makeover in the last year or two, it might be sending out some seriously cringe-worthy vibes.

How do you know if your EVP needs a reboot?

  • Ghosting candidates? A bland EVP doesn’t spark interest.
  • High turnover? Employees who feel undervalued won’t stick around.
  • Engagement flatlining? An outdated EVP fails to inspire.

A strong EVP is your ticket to talent magnet status. Here’s how to give yours a refresh:

  • Highlight what makes you unique: Ditch the generic benefits and showcase what would entice someone to want to work for you. Do you champion remote work flexibility? Build a culture of inclusivity? Shout it from the rooftops!
  • Focus on growth and development: Employees want to work for a company that will help them upskill and advance. Show them how you invest in their careers.
  • Align with evolving values: Remote work, mental health support, and social responsibility are no longer optional; they’re expectations. Ensure your EVP speaks to these priorities.

Remember, your EVP isn’t just a document; it’s a living promise. Make it authentic, dynamic, and one that you stand behind with proven examples. And watch your new promise transform into a talent magnet that attracts the best and brightest.

 

 

SHARE THIS ARTICLE
1510

Written by

Lileah Akiode

919-813-2454

lileah@theblackdiamondagency.com
As Managing Director, Lileah partners with business Leaders who know that finding and keeping exceptional talent is the key to success. Lileah brings a unique perspective from her work across Retail, Financial Services, and Manufacturing. She gets what today's Executives are up against in our rapidly changing world—and she knows how to find the people who will help them thrive. What makes Lileah different? She creates recruiting experiences that actually feel human. No cookie-cutter approaches here! She combines big-picture strategy with hands-on expertise to help leaders build teams that deliver results.  
CONTACT Lileah

SIMILAR RESOURCES

1510
Try Our Cost of Living Calculator

Helping You See the Full Picture   When you’re job hunting, salary is just one piece of the puzzle—but too often, it’s the only one that’s easy to compare. You get an offer to move to a new city, but how do you know if that number on paper actually translates into a good life for you and your family? After reviewing...

View Article
1510
Recruiting Smarter Starts with the Right Tools

Here’s One I Built…   Let’s be real—matching the right people to the right roles isn’t getting easier. Between vague job descriptions and resume overload, it’s no wonder great candidates get overlooked for interviews. I’ve been in the thick of this long enough to know there’s a better way. So….I built one. The...

View Article
1510
The AI-Powered Recruitment Strategy

Turning Candidates into Advocates   Recruiting is more than just filling roles. It’s about creating experiences that candidates remember (positively) and talk about. How you communicate matters. Every touchpoint in your hiring process is a chance to build trust, reflect your brand, and turn people into long-term fans of your company—even...

View Article