Updating your EVP

Remember the days of attracting talent with ping pong tables and free snacks? In today’s job market, that’s the equivalent of offering black-and-white TV in the break room. Employees crave more than just perks; they want purpose, growth, and a sense of belonging. That’s where your Employee Value Proposition (EVP) comes in.

Think of your EVP as your company’s love language. It’s how you tell potential recruits and current employees what makes working with you special. If your EVP hasn’t had a makeover in the last year or two, it might be sending out some seriously cringe-worthy vibes.

How do you know if your EVP needs a reboot?

• Ghosting candidates? A bland EVP doesn’t spark interest.
• High turnover? Employees who feel undervalued won’t stick around.
• Engagement flatlining? An outdated EVP fails to inspire.

A strong EVP is your ticket to talent magnet status. Here’s how to give yours a refresh:

• Highlight what makes you unique: Ditch the generic benefits and showcase what would entice someone to want to work for you. Do you champion remote work flexibility? Build a culture of inclusivity? Shout it from the rooftops!
• Focus on growth and development: Employees want to work for a company that will help them upskill and advance. Show them how you invest in their careers.
• Align with evolving values: Remote work, mental health support, and social responsibility are no longer optional; they’re expectations. Ensure your EVP speaks to these priorities.

Remember, your EVP isn’t just a document; it’s a living promise. Make it authentic, dynamic, and one that you stand behind with proven examples. And watch your new promise transform into a talent magnet that attracts the best and brightest.

Attract, Engage, and Retain Top Talent with a Strategic Pipeline

In our post-Covid world, having a strong talent pipeline is more crucial than ever.

And the skills shortage that was present in almost every industry pre-Covid is still threatening organizational growth.

When you’re recruiting, it’s not about the number of people you can attract to your organization; it’s about the quality of these candidates. Even with the perceived increase of candidates in the post-Covid job market, there are still skills shortages across most industries. Depending on the role you are trying to fill, recruitment can be a lengthy and involved process.

One of the most effective ways to ensure you can quickly fill the critical gaps in your team is to have people ready to step into your organization at the earliest available opportunity; in other words, your talent pipeline.

Let’s talk about the why’s and how’s of building a robust talent pipeline.

The Benefits of a Strong Talent Pipeline

Despite the pandemic, skills gaps are widening across all sectors; in fact, the pandemic has brought to light just how crucial the skills gaps are in many industries.

In developing a strong talent pipeline, the aim is to avoid the scenario where you have critical skills gaps and no-one lined up to fill them.

Many organizations think of recruiting only when they actively have a vacant position. A talent pipeline is a way of thinking about your team, and recruitment, in a more holistic way. You will always have an active, engaged audience and the idea of working for your company is something that is always on their radar.

Let’s look at some of the main positives of building your talent pipeline now.

1. Identify More Candidates

When a vacancy arises on your team, wouldn’t it be ideal to already have someone in mind to take over the role?

This is where a talent pipeline comes in; it reduces the fear of having a critical vacancy open as you have a range of potential candidates set up to open a dialogue with.

Your talent pipeline will speak to the 70% of candidates who aren’t actively looking for a job, the ‘passive candidates’ market. Organizations without talent pipelines are missing out on this significant portion of the workforce.

You can start to bring candidates into your talent pipeline at different stages in their careers, starting with graduates up to Exec level.

When you have a talent pipeline you can rely on, you have a range of candidates ready to be invited for an interview rather than starting the recruitment process from scratch.

2. Reduce the Time to Hire

I’m sure you’ll agree that in our post-Covid world, the thought of having critical vacancies on your team is an unpleasant one.

This year, teams have been stretched to the breaking point, with many taking on extra roles, having to adapt to working from home and generally being busier than ever before.

To keep your entire team working cohesively, you need to know that any critical vacancies will be quickly filled, instead of being left unfilled, damaging team output and reducing morale.

3. Increase Your Offer Acceptance Rates

One of the most frustrating things that can happen in the recruitment process is when you think you’ve found the ideal candidate, but then they turn down your job offer.

The more people you have in your talent pipeline, the more they will get to know your organization, and this relationship is what pushes great candidates over the line to say yes to your job offer.

As you can see, there are many benefits to creating a talent pipeline to make your recruiting process much easier.

Next, let’s look at how to build and develop your talent pipeline.

 How to Build Your Talent Pipeline

Creating a talent pipeline means proactively forming long-lasting relationships with candidates who would be the right ‘fit’ with your organization – both in their skill set and their culture and values.

So, how do you do this?

Define What Your Organization Needs

The following are questions to ask when thinking about what you want from your talent pipeline –

• Who are your key employees and in what roles?
• What skills are most critical to your organization?
• Where do you want to take your business in the next 3-5 years?
• What type of people will you need in your business for it to grow?

Drawing on your experiences with Covid can help here too. When your business was in ‘critical survival mode’ like many were during the height of the pandemic, did this highlight any areas where you were missing vital skills?

Attract the ‘Right’ Talent

Attracting the right candidates to your organization is the critical part of building your talent pipeline.

Building a talent pipeline focuses on attracting both passive and active candidates, rather than a recruitment process which focuses solely on filling a current vacancy.

Having an excellent employer brand will be essential in attracting the type of talent you want. Any prospective talent that comes into contact with you will be forming an opinion as to whether they would like to join your company, whether they’re an active or a passive candidate.

The following are the most direct ways to build your talent pipeline –

• Networking events – getting your name out in your industry is crucial in building a following.
• Working with a recruitment specialist.
• Your social media channels – are you regularly posting engaging content for your candidates?
• Existing contacts and referrals – do you have a robust referral program in place? How often do you review and reconnect with former colleagues or managers?
• Graduate campaigns – getting to know the new generation of talent coming through the ranks is an excellent way to build your talent pipeline.

 Review Your Application Process

A poor recruitment process is enough to put even the most interested candidates off.

Making your recruitment as seamless, engaging and professional as possible will leave even candidates who are not successful in receiving a job offer, want to apply again in in future.

Make sure your recruitment process is mobile-friendly; 58% of active job seekers use their smart device to search for jobs. But with many sites still not being mobile-friendly, mobile seekers complete 53% fewer applications and take 80% longer to complete each application than applicants using desktops.

A mobile-friendly application process increases the number of applicants to each role by 11.6%.

Write easy to read job descriptions with clear information; stay away from jargon.

Make sure you have the recruitment process planned out step by step so that applicants can be informed of the exact date by when they will be progressed to the next stage or not.

Important: Always stay in touch with candidates via email or phone throughout the entire recruitment process.

Start Building Your Talent Pipeline

With a network of engaged potential candidates ready to join your business, you’ll ensure that you always have potential on-hand to fill essential roles.

So, now you have the premise of building your talent pipeline, it’s time to get started.

Remember that you don’t have to go it alone – working with a dedicated recruiter is a great way to work on building your talent pipeline.

For more information on how we can help you build your talent pipeline, get in touch with us at 919-813-2454 or email us here Info@theblackdiamondagency.com

Navigating the Post-Pandemic Landscape

All businesses have an employer brand, whether they actively work on it or not. If you haven’t been giving much thought to your employer branding recently, then now is the time to start.

Your employer brand is the way the world sees you; from your products and services, to your mission, vision, ethos and your team – yes, there is a lot to consider!

The question is – how should your employer brand be positioning your company in our post-pandemic world? The world has changed, and it is more crucial than ever that your employer brand is positioning you above your competitors.

In today’s blog, we look at the crucial elements of employer branding in our post-pandemic world.

What is Employer Branding?

Your employer brand is your talent attraction magnet. It’s also the way your customers view your business – the reason people interact with your organization and the way the wider world views your company.

But for the purpose of today’s article, we’re going to be focusing on employer brand in terms of talent attraction. And specifically, employer branding in our post-pandemic world. What worked pre-pandemic will not necessarily work now; the best talent is looking for certain things they weren’t a year ago, so let’s look at what they are.

A Considerate Brand

The pandemic has brought down barriers in ways that we could never have expected. Now more than ever what people are looking for from the organizations they interact with, and specifically the organizations they want to work for, is that they have a personal, considerate approach to being an employer.

People are now looking for reassurance and support wherever they turn – from their friends, their family, and especially their employer.

Transparency is key here too. If you’ve had to make lay-offs in certain areas, but senior management have received bonuses, how will this look to candidates who are researching your brand?

It can be tricky getting the balance here right, but everyone is aware of how tough things have been during the pandemic. Being honest and transparent about the decisions your business has made is key – candidates are increasingly turning away from brands that are seen to be dishonest about their practices.

A Focus on Health and Wellbeing

A big factor for candidates is how much of a focus you have on health and wellbeing. Wellbeing and particularly mental health have been gaining traction in the employment world for some time, but the pandemic has skyrocketed their importance. Your post-pandemic employer brand needs to ensure candidates that you are treating the health and wellbeing of your workforce with the utmost importance.

This includes:

– Prioritizing clarity and caution – the virus hasn’t gone away yet, and brands who maintain an excellent focus on physically protecting their employees with excellent Covid-19 procedures will be viewed by candidates favorably.

– Offering flexible working (where possible) – allowing employees to work from home, and being flexible on the matter is what the best candidates will be looking for.

– Offering real help to support employee health and wellbeing – do you encourage physical health in your employees? Do you champion mental wellbeing and strive to be a compassionate employer – if so, will candidates know this from looking at your website or social media?

Showing that you are dedicated to health and wellbeing is not about bragging about it on social media – it’s about demonstrating your values in a way that’s easy for candidates to find and communicate your wellbeing offering in an honest and transparent way.

A Communicative Brand

Communication was the one thing that kept us together during the pandemic, and the way you continue to communicate with candidates during the ongoing crisis and afterwards will be a significant part of your employer brand going forwards.

Your social media channels are the first port of call for candidates to contact you, and your followers (which will include potential future candidates) are still the number one place to maintain your employer brand.

But some organizations stepped away from posting anything on social media during the pandemic. Some thought it insensitive; others simply didn’t know what to post during the highly changeable time. But posting online to maintain your employer brand doesn’t always have to be about self-promotion.

There are many different types of content you can share on your social channels to alert candidates to what type of employer you are, and what your company is focusing on in our post-pandemic world.

This can include:

– Industry updates

– Helpful articles which could be of interest to your employees and candidates including think pieces either from your own company or from an industry thought-leader

– Updates about your company – have you launched new products or services? Have you celebrated a milestone recently? Moved offices? People love to see ‘human’ updates from real people about real people (your team).

– And of course – your latest job openings.

Giving Candidates a Sense of Purpose

Finally, a sense of purpose is another major factor that great candidates are now looking for in their post-pandemic employers.

Meaningful work is increasingly what millennials are looking for – and this section of workers now makes up the largest part of the worldwide workforce.

The Deloitte 2020 talent survey states that employers should provide meaningful work or they will struggle to attract and retain their workforce.

What is it about your company that makes your employees feel as though they are making a positive difference to the world?

Finally

If you’re looking for new talent for your organization and are struggling to find the ‘right’ candidates – we can help. Get in touch with us at 919-813-2454 or email us at Info@TheBlackDiamondAgency.com and we will help you find the talent that you have been looking for.